Marcus Thorne is a Revenue Operations (RevOps) Director and Growth Strategist with a focus on B2B attribution modeling and high-ticket sales cycles. With 12 years of experience, he helps companies align marketing spend with actual revenue outcomes, moving beyond vanity metrics.
Marcus holds an MBA in Marketing Analytics and has led growth teams for three Series B SaaS companies. He specializes in deconstructing the customer journey, advocating for weighted attribution models over simplistic 'last-click' data. His writing tackles the friction between sales and marketing, offering technical guides on setting up predictive lead scoring, calculating true Customer Acquisition Cost (CAC), and executing Account-Based Marketing (ABM) for complex buying committees. Marcus is a vocal critic of "growth at all costs," preferring sustainable unit economics and rigorous persona validation using job-to-be-done frameworks.